Are you still on track with the strategy you set at the beginning of the year, or is it time to come together with your team and discuss any necessary adjustments? You will find the answer to these questions in the Mid-Year Business Review.

From billboards to pre-rolls and reds carpets to movie trailers, who has not been hit by the pink parade? We’re talking about Barbie of course. The woman with a million faces is going to town and let’s everybody know it. And for good reasons.

How can your organization follow in the footsteps of Intuit’s success? By leveraging customer insights gathered through Customer Discovery. Customer Discovery is the process of understanding who your target customers are and what problems they have that are worth solving.

More and more startups are entering the market and the number of competitors is increasing. It’s more important than ever that your customers know how to find your brand, time after time.

You couldn’t have missed it, because we say it over and over again: it is crucial for your organization to be aware of the world around you and to stay informed about how this world is changing.

There are a few snags to this way of thinking. The world is not static and adopting a static mindset ensures that you will be overtaken by all changes without being able to respond to it.

The year 2022 was a year full of major and drastic changes. Think of the outbreak of the war in Ukraine, energy prices that went through the roof and the death of Queen Elizabeth II.

Designing sustainable value, in this case through a Digital Reality, is not about figuring out what cool technical applications you can use. What it is about, however, can be broken down into three different steps. Read along to discover these steps.

In a world full of change, opportunities arise for organizations to meet new needs or to come up with other ways, using new technologies, to achieve more sustainable solutions. But how do you achieve innovation as an organization?

The world is changing. Socio-economic developments, laws and regulations, new customer needs, and technological developments change the rules of the game for doing business.

This blog series is in line with our Triple Value Proposition. How do you create value as an organization? Not only in terms of revenue, but also for humankind and nature.

Change, it drives us crazy sometimes. From earlier closing times to semi-lockdown, from hybrid working back to exclusively working from home. The question then remains: what does next month look like? Most companies have just completed their planning for 2022 and beyond, it turns out things have already changed before the new year has even begun.

After all the champagne and the Top 2000 it’s time for good resolutions, also for your organization! We come together and determine what our goals are for 2022. This blog provides you with a new way to measure the progress of your innovation goals so 2022 will be an even more successful year!

This stage draws from agile way of working, lean start-up methods, market data tools, and concentrates on implementing the validated value proposition or business model.

During the Discover the Unknown stage, you also learn tried-and-true validation testing techniques to apply across your organization to validate and refine other products and/or services.

The world is changing. For a company that wants to remain successful in the long term, this means that it must examine how value can be created in the future.

This blog will provide you with 5 actions to “reconfigure” your organization, in a more sustainable manner where integrated value is underlying all business practices.

During the Design stage you build the capacity of your organization’s creative confidence through proven innovation techniques and our ideation tools.

This stage uses Design Thinking and data analytics to help you understand (and anticipate) your customers’ changing needs, emerging trends within your industry, and how you can utilize your existing assets to capitalize on these changes.

There are so many things today that we have no influence on and that we cannot predict either. So not your business plan, but the way we deal with these dynamics determines the success of an organization.

This stage is focused on your team shaping a clear and shared vision together. This stage includes internalizing purpose across your organization and establishing how you provide real value to customers to realize sustainable business growth.

What is the secret to our approach? In this blog post, we unpack the nuts and bolts of our innovation methodology and share how Stay Future Proof’s approach enables your organization to achieve its future ambitions.

Dutch René Froger was up for some strong national criticism after he mentioned they -meaning the entertainment industry- were being hit the hardest. Which pivots did we see?

Scaling a business though is a hard job for many start-ups and innovation is a tough thing for almost all corporates. Why is it so difficult to master both disciplines? We have the answer for you!

The world is changing. New customer needs and technological developments are constantly changing the rules of doing business. What does that mean for your company?

Making a plan is really a waste of everyone’s time: from both the makers and the readers. Why? Because the only roadmap to success lies in how an organization can deal with uncertainty and change.