innovation asks for a different mindset

How to stay future proof?

To stay future proof, you have to pay attention to both execution and innovation. The tree on the right shows how a healthy company continues to grow. To do this, a company must have a good balance between execution and search. Today’s business models on the right side of the tree are outdated and age faster. Therefore, the left side of the tree needs to be searched for new future ways of value creation.

Future tree
our proven approach

Ready for the future in 5 steps

Each stage is output-driven, iterative, and time-bound: Stages 1 – 3 focus on understanding contextual changes and gauging future customer needs, while Stages 4 – 5 concentrate on validating new value propositions and business models that will exceed those needs.

stayfutureproof approach
prop 1
stage 1

Define purpose

The first stage is centered on defining a clear and inspiring vision. This is defining a shared purpose, internalizing vision across the organization, and establishing how you provide real value to customers. 

stage 1
stage 2
stage 2

Explore the future

The second stage is centered on exploring customer behaviour, future market demands, emerging trends and opportunities. We use data analytics and insights through our customer discovery and explore potential value you could offer tomorrow’s customers. 

stage 3

Design future value

The third stage is about refining your design criteria and developing ideas on sustainable value creation. You learn to embrace divergent thinking. You learn to source unconventional inspiration from outside your industry and how to provoke ideas and feedback from within your organization.

stage 3
stage 4
stage 4

Explore the future

The fourth stage is focused on idea validation. You discover which ideas solve real problems for customers and whether these new propositions are economically feasible. You do this through testing, iterating, and re-testing value propositions in a Stay Future Proof Experimental Design Lab. 

stage 5

Implement & scale

The final stage is about how to implement the validated value proposition. You develop a business model delta map and a roadmap, with our advising on a metrics to measure as you execute the new value proposition or business model.

stage 5
get in touch

Ready for impact?

So do we. Let us move forward together towards a bright future!

how we play
How we play
what we do
What we do
customer successes
Customer successes