“I thought: this can and must be bigger. We can help many more people.”
Every year Stay Future Proof reserves money and time to dedicate to for organisations with a social purpose; organizations that do good for the world, have a positive impact and add value to our society. Steunpunt Nova, the national support centre for parents who have lost their babies infants, is such an organization. In order to grow and support even more parents and their families in this situation, the foundation could use some help.
Ruth van den IJssel, founder and chair of Steunpunt Nova, has been active in various foundations for more than 26 years, together with co-chair Francien Bisschop. They realised that the world around them is changing rapidly and that Steunpunt Nova must change with it. Ruth: “I have thought for a long time that the impact of Steunpunt Nova can and must be bigger. We can help many more people. But how and when? I thought it was very special that Stay Future Proof was open to discuss a possible collaboration in which I immediately could envision the process.
Our approach
Stay Future Proof guided Steunpunt Nova in the creation of a growth strategy over the course of three months. Moreover, Steunpunt Nova was guided in its internal transformation during three strategic sessions.
Jordy van der Velde, Strategy Designer at Stay Future Proof: “We started working with Steunpunt Nova on strategy formation and transformation. We focused on how the organization should be organized so that it can continue to grow. We did this among other things by creating a clear vision and by defining the ambition for 2023 and 2025.
We co-created this vision and ambition with parents whom experienced baby loss themselves, their family members, and with various care providers working in the birth industry. As a result, we have formed a strong group that created a blueprint for a scalable foundation with a huge national impact.
It was a very fulfilling project. I have children myself, so I am extremely happy to have contributed to this cause.”
Results
Stay Future Proof approached the foundation as any other organization that wants to be future-proof. Stay Future Proof assisted the foundation in clarifying its right to exist and its value proposition. This is done in co-creation with the target groups. Care providers, experts, parents, and their loved ones their loved ones all contributed to the discussion.
Ruth: "Our mission and vision are now much more aligned. The foundation has become more resolute, just like I became more confident to tell our story. We really make a difference for parents who feel: this happened to me, it is not the end of my happiness, but I need some help to get there again."
In the strategic sessions, the strategy designers helped shape Steunpunt Nova. The outlines of the operation became clear with four new strategic pillars: Create Awareness, Inform, Engage and Recruit. This set a clear course to give body to the mission and vision. With this new strategy, we also looked at the organizational structure of Steunpunt Nova. This has been redesigned and visualized which makes it much clearer and easier to see what everyone’s tasks, powers and responsibilities are.
“The strategists of Stay Future Proof gave us nudges every now and then to get the ball rolling. Their suggestions and ideas were very helpful. It was very special to see that the strategists really made it their own as if it was their own foundation. That truly touched me, the strategists were very involved professionally as well as emotionally." said Ruth.
Stay Future Proof does not provide thick reports, but action and concrete tools for the foundation to work with from today till 2025. Thanks to this process, there is a visual strategy document ready for Steunpunt Nova that will give them, and their new volunteers, a kick-start in all their support for the foundation.
We would be happy to discuss how we can also make your organization future proof. Curious?
