"What to focus on when many opportunities for growth arise?"
Design, innovation, sustainability and innovative technology are what distinguishes fireplace manufacturer Kalfire. With such a proposition, the worldwide demand increases, with the corresponding requirements and wishes. What to focus on when many opportunities for growth arise? How do you translate your strategy into daily practice? And how do you maintain room for innovation when there is a lot of pressure on production? Beijko van Melick, CEO & owner of Kalfire, asked Stay Future Proof for help because of its fast, contemporary and practical approach to strategy, innovation and business transformation.
Our approach
Stay Future Proof started with a two-day strategy session to identify relevant trends and developments. The next step was to formulate a mission, vision and ambition.
Eefje Jonker, CEO & founder of Stay Future Proof: “Kalfire has been a customer of ours from the very beginning and their issue fits exactly with what Stay Future Proof stands for; running your current business while looking for future value creation. Making and keeping your business scalable and future-proof.
If you also want to maintain the atmosphere and approach of your family business while growing and innovating, it is important to involve the entire organization and make everyone a part of it.
“Together with all employees, we worked out how you can contribute to the vision, mission and ambition from your own role. Stay Future Proof formed a multidisciplinary team with Kalfire and together we developed a roadmap so that it is clear to every employee what needs to be done to give substance to Kalfire’s ambition and strategy. This way, we worked together on an innovation process that increased the innovative capacity and shortened the time to market. And very practically: we had the assembly hall connected to the offices. That way you literally have more connection with each other.”
Results
Stay Future Proof guided Kalfire in a different way of working focused on Search and Execute: creating space for innovation alongside running your daily business.
Beijko: “Stay Future Proof taught us to work together with all employees on innovation in such a way that we can also run our daily production. We have a dashboard that provides insight into the status of our ambitions. Each year, we define the vision for the following year and adjust our strategy on the basis of insights we have gained or on the basis of relevant trends. And each year, we translate our ambitions into KPIs and determine how each individual employee can contribute with their own competencies and ambitions. We do it together! In 2020, that led to the development of a unique new fireplace, the Kalfire E-one: a hologram fireplace with the experience of a real fireplace. With this new fireplace, we tap into the sustainability trend and use the newest technologies."
"The Stay Future Proof strategists really want to help you make your business a success and you can feel that drive and passion. Without SFP, we would have never been able to grow so much, let alone during a pandemic. Our mission is and will be to connect people. A fireplace has always been an invitation to pay attention to one another and to have conversations around the fire. We want to be able to provide that experience, but in accordance with today's requirements. Stay Future Proof more than lives up to its name and helps companies to become and remain future proof.”
We would be happy to discuss how we can also make your organization future proof. Curious?
