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This is how we think about the future

What do we think of the latest technological developments? How do you design a sustainable business model? Which organizations inspire us? Read it all in our blogs!

4 min read time
Van bezit naar gebruik, dit betekent het voor jouw businessmodel
Innovation
3 min read time
New AI, old organisation
Transformation
4 min read time
How do we keep our head above water?
Strategy
3 min read time
The price Harry Styles is paying
Strategy
4 min read time
Innovation with impact: How WaaromKiesJij.nl reduces polarization
Strategy
3 min read time
From firefighting to staying on course
Innovation
3 min read time
From intention to action: how to bridge the gap in your organization
Strategy
4 min read time
Climate targets 2030: Staying on course in an unstable arena
Strategy
3 min read time
No crystal ball, but a clear vision
Strategy
4 min read time
How America’s AI Action Plan is changing the game
Strategy
4 min read time
Why we think green, but don’t act green
Innovation
4 min read time
The Flitsmeister lesson: how to properly test new features
Innovation
5 min read time
Where music and mission meet: Coldplay’s sustainable journey
Innovation
4 min read time
The invisible emissions of your Google search
Strategy
5 min read time
A clear course sparks energy
Innovation
5 min read time
Why Jaguar's rebranding missed the mark
Strategy
4 min read time
How to make sure your strategy creates impact
Innovation
3 min read time
A different way of thinking: the Tikkie way
Strategy
3 min read time
Step by step towards success
Innovation
3 min read time
Rethinking sustainability through Design Thinking
Strategy
4 min read time
Strategy is about making choices
Innovation
5 min read time
Visual identity as the key to impact
Transformation
3 min read time
The Trend of 2025: Network organizations
Strategy
2 min read time
No time for strategy? This is how you solve it
Strategy
3 min read time
In 4 stappen wordt 2026 een succesjaar
Strategy
3 min read time
The black hole of Black Friday
Strategy
4 min read time
The bankruptcy of Blokker: a strategic lesson
Innovation
5 min read time
The future impact of AI
Strategy
6 min read time
The power of visual storytelling
Transformation
5 min read time
Deposit 2.0
Strategy
4 min read time
Inspired by football teams
Strategy
4 min read time
Confusion at the checkout
Strategy
6 min read time
Vision without strategy is a daydream, strategy without vision is a nightmare
Innovation
6 min read time
Want to increase impact? Change behavior
Transformation
7 min read time
Another new start for Pieter Pot?
Strategy
6 min read time
The NS has lost track
Innovation
4 min read time
How Procreate Reinvented Itself
Strategy
3 min read time
The Importance of Sustainable Business Design
Strategy
4 min read time
The future of doing business
Strategy
4 min read time
Steering or Being Steered?
Strategy
4 min read time
Barbie, do or die
Innovation
6 min read time
Customer discovery
Strategy
5 min read time
The way to the heart of your customer
Innovation
6 min read time
The power of experimentation
Transformation
6 min read time
Think Upside Down
Innovation
3 min read time
Think Upside Down – TEDxNyenrodeUniversity
Innovation
8 min read time
Designing Digital Realities
Innovation
6 min read time
Sustainable innovation
Strategy
6 min read time
Hi Alex, it's time for BMC 2.0
Strategy
4 min read time
How to deal with a VUCA world?
Transformation
5 min read time
Become a change champion in 5 steps
Innovation
4 min read time
To measure is to know!
Innovation
5 min read time
Our methodology:
Fase 5 | Implement and scale
Innovation
5 min read time
Our methodology:
Fase 4 | Discover the Unknown
Innovation
2 min read time
Innovation = doing
Transformation
6 min read time
How to embed ‘sustainability’ into your business strategy & practices?
Innovation
5 min read time
Our methodology:
Fase 3 | Design Future Value
Innovation
5 min read time
Our methodology:
Fase 2 | Explore the Future
Innovation
5 min read time
Our methodology:
Fase 1 | Define Purpose
Innovation
11 min read time
Our 5-stages
innovation methodology
Innovation
3 min read time
Why execution and innovation conflict
Innovation
3 min read time
Innovate or die
Strategy
3 min read time
Throw away that business plan!