Uncategorized

We humans make thousands of choices every day. It might surprise you but 95% of these choices are made unconsciously. Imagine if we had to make all these decisions consciously. We’d have no energy left for the fun things in life. Our unconscious choices aren’t random; they’re based on past experiences, intuition and emotion. Understanding …

Want to increase impact? Change behavior. Read More »

At the beginning of this week, it became possible again to purchase products from Pieter Pot. The packaging-free supermarket has reopened its online doors after being declared bankrupt at the end of 2023. A bankruptcy that was partly a result of the company’s success. And that might sound strange. However, it happens more often than …

Another new start for Pieter Pot? Read More »

It was the highlight of the news this week: in 2025, Dutch train ticket prices will sharply increase. Price hikes are not an unfamiliar phenomenon, even in public transport. For example, in 2017 you paid €30 for a return ticket between Amsterdam Central Station and Rotterdam Central Station, an amount that has now risen to …

The NS has lost track Read More »

In our rapidly changing world, driven by technological developments, customer needs today are different from those of tomorrow. Organizations that are unaware of contextual changes risk being left on the sidelines and losing relevance. Therefore, it’s crucial for them to respond to change through innovation and designing new business models. This way, they can proactively …

A Journey of Innovation: How Procreate Reinvented Itself Read More »

The 4 Steps to a Triple Value Business Model In a world where pressure on natural resources is increasing and the call for social justice is growing louder, the importance of sustainable business has never been greater. Sustainable business design, also known as impact entrepreneurship, offers a path to a future where organizations not only …

The Importance of Sustainable Business Design Read More »

Wildfires in Greece, hailstones the size of tennis balls in Italy, floods in Sweden and temperatures exceeding 45 degrees in Spain. The evidence is piling up: our planet is undergoing drastic climate changes with global consequences. It is more important than ever that we act now. And we’re not just talking about individuals and governments, …

The future of doing business Read More »

The Importance of the Mid-Year Business Review.   The end of the summer vacation is in sight. Have you taken a well-deserved break? Did you relax on the beach, or did you explore nature during a walking or cycling holiday? Maybe you just enjoyed the beautiful places in the Netherlands. The summer vacation not only …

Steering or Being Steered? Read More »

The proof of the pudding is in the eating.   From billboards to pre-rolls and reds carpets to movie trailers, who has not been hit by the pink parade? We’re talking about Barbie of course. The woman with a million faces is going to town and let’s everybody know it. And for good reasons.   …

Barbie. Do or die. Read More »

In 1982, a 31-year old American named Scott Cook came up with a radical idea: what if people could keep track of their household finances with their personal computers? He left his secure job at Procter & Gamble and, instead of doing an elaborate market analysis, Scott bought two phone books. He began calling the …

Customer Discovery Read More »

More and more startups are entering the market and the number of competitors is increasing. It’s more important than ever that your customers know how to find your brand, time after time. You want to make your customers love your brand. You want to discover the way to their hearts. An optimal Customer Journey is …

The way to the heart of your customer Read More »

how we play
How we play
what we do
What we do
Strategy
Innovation
Transformation
customer successes
Customer successes
toolkit