Wildfires in Greece, hailstones the size of tennis balls in Italy, floods in Sweden and temperatures exceeding 45 degrees in Spain. The evidence is piling up: our planet is undergoing drastic climate changes with global consequences. It is more important than ever that we act now. And we’re not just talking about individuals and governments, …
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The Importance of the Mid-Year Business Review. The end of the summer vacation is in sight. Have you taken a well-deserved break? Did you relax on the beach, or did you explore nature during a walking or cycling holiday? Maybe you just enjoyed the beautiful places in the Netherlands. The summer vacation not only …
The proof of the pudding is in the eating. From billboards to pre-rolls and reds carpets to movie trailers, who has not been hit by the pink parade? We’re talking about Barbie of course. The woman with a million faces is going to town and let’s everybody know it. And for good reasons. …
In 1982, a 31-year old American named Scott Cook came up with a radical idea: what if people could keep track of their household finances with their personal computers? He left his secure job at Procter & Gamble and, instead of doing an elaborate market analysis, Scott bought two phone books. He began calling the …
More and more startups are entering the market and the number of competitors is increasing. It’s more important than ever that your customers know how to find your brand, time after time. You want to make your customers love your brand. You want to discover the way to their hearts. An optimal Customer Journey is …
You couldn’t have missed it, because we say it over and over again: it is crucial for your organization to be aware of the world around you and to stay informed about how this world is changing. These changes can affect your business model and therefore sitting still is not an option. See the changes …
‘I’ve been doing this for years and it works great!’, you’ve probably heard someone say it. It is a common way of thinking, both among individuals and within organizations. However, there are a few snags to this way of thinking. The world is not static and adopting a static mindset ensures that you will be …
The year 2022 was a year full of major and drastic changes. Think of the outbreak of the war in Ukraine, energy prices that went through the roof and the death of Queen Elizabeth II. Sounds pretty intense right, all those changes. You are not the only one who thinks this. Change is not only …
We can no longer ignore it; we are facing some solid challenges in the world we live in. Global warming, the war in Ukraine, rising energy costs, farmers’ protests. Shall I go on? We should not ignore these challenges. In fact, we cannot longer ignore them. We must take responsibility in this; you, me, the …
In a world full of change, opportunities arise for organizations to meet new needs or to come up with other ways, using new technologies, to achieve more sustainable solutions. But how do you achieve innovation as an organization? Here are four building blocks for successful sustainable innovation. Desirability Feasibility Viability Responsibility Triple Value Before …
