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From vicious circle to successful cycle The number of cans in the environment has increased over the past few years. This was reason enough for State Secretary Van Veldhoven to introduce a deposit on cans last year. There are many arguments in favor of this measure: it makes recycling easier and encourages consumers to return …

Deposit 2.0 Read More »

We’re back, and it feels great! I’m of course talking about the European Championship. Streets are turning orange, pubs are filling up with supporters and we can’t stop talking about Depay’s headband or that incredible goal by Weghorst. You might wonder why I’m writing a blog about the Dutch national team. That’s because the principles …

Inspired by football teams Read More »

“Albert Heijn sued for receipt errors.” These words recently appeared in large letters on the Consumentenbond website. In the accompanying article, the consumer organization addressed a problem that has long affected the supermarket chain’s customers: the prices at the checkout often do not match the prices on the shelves. You can imagine this causes a …

Confusion at the checkout Read More »

To remain successful in today’s rapidly changing world, it is essential for organizations to have a clear vision and strategy. Often, the importance of involving employees in shaping this vision and strategy is ignored. This is a missed opportunity! Engaging employees in this process leads to greater involvement and motivation. Additionally, it can result in …

Vision without strategy is a daydream, strategy without vision is a nightmare Read More »

We humans make thousands of choices every day. It might surprise you but 95% of these choices are made unconsciously. Imagine if we had to make all these decisions consciously. We’d have no energy left for the fun things in life. Our unconscious choices aren’t random; they’re based on past experiences, intuition and emotion. Understanding …

Want to increase impact? Change behavior. Read More »

At the beginning of this week, it became possible again to purchase products from Pieter Pot. The packaging-free supermarket has reopened its online doors after being declared bankrupt at the end of 2023. A bankruptcy that was partly a result of the company’s success. And that might sound strange. However, it happens more often than …

Another new start for Pieter Pot? Read More »

It was the highlight of the news this week: in 2025, Dutch train ticket prices will sharply increase. Price hikes are not an unfamiliar phenomenon, even in public transport. For example, in 2017 you paid €30 for a return ticket between Amsterdam Central Station and Rotterdam Central Station, an amount that has now risen to …

The NS has lost track Read More »

In our rapidly changing world, driven by technological developments, customer needs today are different from those of tomorrow. Organizations that are unaware of contextual changes risk being left on the sidelines and losing relevance. Therefore, it’s crucial for them to respond to change through innovation and designing new business models. This way, they can proactively …

A Journey of Innovation: How Procreate Reinvented Itself Read More »

The 4 Steps to a Triple Value Business Model In a world where pressure on natural resources is increasing and the call for social justice is growing louder, the importance of sustainable business has never been greater. Sustainable business design, also known as impact entrepreneurship, offers a path to a future where organizations not only …

The Importance of Sustainable Business Design Read More »

Wildfires in Greece, hailstones the size of tennis balls in Italy, floods in Sweden and temperatures exceeding 45 degrees in Spain. The evidence is piling up: our planet is undergoing drastic climate changes with global consequences. It is more important than ever that we act now. And we’re not just talking about individuals and governments, …

The future of doing business Read More »

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